gentle. dog. care.
what gentle means to us.
it’s how every part of care feels, for your dog and for you:
calm ingredients - made for dogs first. nothing hidden, nothing harsh.
calm routine - a video tutorial to read your dog, at their pace.
calm design - quiet, minimal pieces made to blend in, not to be hidden away.
in their words
we don't do anything without a reason. here's what drives us.
grooming on their terms.
some dogs need more time. more patience. a different approach. pelage is built around that: the products, the method, and the guidance to use them together.
formulated for the sensitive ones.
what you put on their coat ends up on their skin. pelage formulas are free from sulfates, silicones, parabens, and PEGs — ph balanced, and developed with dogs who feel everything a little more.
made in europe. made to last.
our textiles are crafted in France. our cosmetics developed in a european lab with specialists who've spent years getting this right.
